Week 4: Qualitative Design and Sampling

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Week 4: Qualitative Design and Sampling

The qualitative research approach deals with studying a population in its natural setting. This means there is less control over study conditions. Furthermore, qualitative research highlights individual feelings and experiences about a particular situation (Salvador, 2016). Therefore, the researchers rely on the views of the people being studied. Another advantage is that qualitative research

Week 4: Qualitative Design and Sampling

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