Marketing and PR plan for Marriott Hotel

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PURPOSE OF REPORT: (what we are, what we want to achieve, how we want to achieve our purpose)
BACKGROUND OF ORGANISATION:(PR/Marketing problem, example:low sales, low brand recognition, bad reputation, weak social media presence, outdated website, etc.)(Need to justify importance of what you want to improve)
VALUE PROPOSITION: (Benefits of price level, Core product)
AIM OF COMMUNICATION PLAN: S,M,A,R,T (it should lead to achieving aim, cohesive)
TARGET AUDIENCE: (1 Geographic factor, 2 or 3 Demographic factors, 1 Behavioural factor, 1 Psychographic factor)
BUYER PERSONA: (Needs, wants, problems, desires, actual state vs desired state, buying journey)
ACTIVITIES/TACTICS: (publicity stunts=viral, facebook page, etc.)
COST BUDGET:( purely cost based on assumptions)
GANTT Chart:(not about logistics, focus on number of activities planned, can use table)
Conclusion
(THE COURSEWORK IS ABOUT CHOOSING AN ESTABLISHMENT AND RESEARCHING ALL THE PROBLEMS AND SOLVING THEM THROUGH A PLAN LISTED ABOVE,WE WOULD LIKE YOU TO CHOOSE ANY HOTEL YOU CAN GATHER THE BEST INFORMATION ON, WE ARE FLEXIBLE ON THE CHOICE OF ESTABLISHMENT)