Advertising, the Media and Marketing Communication

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Please select ONE question from the following options for your coursework:
1. Should children (and other vulnerable groups) be protected from contemporary
advertising practices?
2. Why is it important for advertising to maintain a “license to operate”?
3. “The moment people are being advertised to, they should know they’re being advertised
to” (Robert Weissman in The Greatest Movie Ever Sold). Should there be a clear dividing
line between advertising and entertainment and information content as Robert Weissman
argues?
In answering one of these questions you should demonstrate your awareness of the current
context concerning the issue, your awareness of contemporary marketing communications
practices and an ability to construct a robust theoretically-informed analysis. As one element of
this module focuses on the technical skills of creating persuasive texts, all assignments will also
be judged in terms of their language, formatting and style.
Assignments will be assessed through five criteria. Each criterion is weighted equally. The criteria
are:
1. PRACTICE: Does the assignment demonstrate an appreciation of contemporary
marketing communications practice?
2. CONTEXT: Does the assignment demonstrate an understanding of the business,
regulatory and cultural contexts in which marketing communications operate?
3. EVIDENCE: Does the assignment offer justification for its claims with evidence and
support from appropriate academic sources?
4. THEORY: Does the assignment present a consistent engagement with relevant
theoretical perspectives of advertising, the media and marketing communications?
5. COMMUNICATION: Is the assignment formatted as academic text with full
referencing details as set out in the writing guide?
The word count includes references.
And I will upload the rest of info after that (reading list, sample essay and writing guide)