Marketing Strategies: The Customers’ Needs And Preference

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Marketing Reflection #2 -due Feb 6@11pm
You are working as an intern in the marketing department at Save-on-Foods and you have been asked by a Product Manager to put together some thoughts on the ideal customer segment they should target for a new product line of frozen pizza. This new line offers Premium priced Pizza that has organic ingredients and unique flavours based on cultures from around the world (for example, Italian, German, Southern USA/Mexican).
In approx 200-300 words (No more please), describe the following:
What would the ideal customer segment look like? (describe)
What sort of marketing tactics would you use? (think both instore and other media).