Week 1 Question 1: Social Motive, The Art of Choosing
Week 1 Question 1: Social Motive, The Art of Choosing
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Video: https://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing#t-18025
Which of the five core social motives (belonging, understanding, controlling, enhancing self, trusting others) do you think best explains people’s perceptions of choice as discussed in Dr. Sheena Iyengar’s talk?
In her talk, Dr. Sheena Iyengar argues that it is not necessarily the case that it is better to have more choices. One of her most influential studies, known as the jam study, demonstrates the choice overload effect: That when given too many choices, people tend to feel overwhelmed and as a result end up not making a choice, or feeling dissatisfied with the choice they made. How does this concept relate to the last time you were faced with a decision that involved many options?
Of the five core social motives described in the text (belonging, understanding, controlling, enhancing self, trusting others), which do you think is the primary motivator in your life currently? Explain.