Belonging, Understanding, Controlling, Enhancing Self, Trusting Others

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Video: https://www.youtube.com/watch?v=cFdCzN7RYbw
Question 1: Which of the five core social motives (belonging, understanding, controlling, enhancing self, trusting others) do you think best explains the science of persuasion as discussed in Dr. Robert Cialdini’s talk?
Question 2: The talk by Dr. Robert Cialdini highlights six principles in persuading others: Reciprocity, scarcity, authority, consistency, liking, and consensus. Recall a time in which you utilized one of these principles to persuade someone else, or in which someone else utilized one of these principles to persuade you.
Question 3: Take any one of the IATs available at the following link:
https://implicit.harvard.edu/implicit/takeatest.html
Do you think the IAT is a reliable and valid measure of attitudes? Why?