Pitch Letter For Coca-Cola Media Tour: Michael Bloomberg

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Pretend it is 2012. Your assignment this week is to write just such a pitch letter for Katie Bayne, president of sparkling beverages at Coca-Cola. She’s coming to New York in the midst of Michael Bloomberg’s campaign to restrict the size of sugared drinks. You are pitching her to a news outlet in New York City. Your note should be short, no more than 400 words. But remember, no reporter will look at your first paragraph for more than a few seconds, so make that first graph really count! You should, of course, refer to Coca-Cola’s position found in our case study, for points to stress. Please tell me why you have pitched that outlet.