Rebuild my Image

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Topic. There are always famous individuals or companies who could use a good public relations program to rebuild their image after bad publicity. Pick an individual or company in US recently in the news for the wrong reasons (within the past six months) who/that could use your help. Using the four steps in the “Public Relations Program” outlined in Chapter 14 in the book, develop a strategy you can use to help the individual/company rebuild their/its image. (Hint: The more detailed/creative the strategy and why it would help, the better.) Please DON’T use Neil Abercrombie since we used his PR problems as an extra credit in the blog. To. Writer I will upload the four steps in the “Public Relations Program” outlined in Chapter 14 in the book as attachment file. I want you to pick one individual or company in US for topic. (with reasons) – The overuse of “I think,” “In my opinion” or “I believe.” Once again, most of the time it’s not necessary to use these. These are your papers and what you write is what you think or believe. -Attribution. I expect you to attribute facts and figures to the source. -Even if I checked on ‘No sources required’ you can use any references (from web) but please CITED at the end of the paper where your references came from. – Please understand that I go to college in hawaii and im an international student from south Korea(Woman). please do use easy an simple grammar like a international student. If you have any questions please contact me. Thanks. P.S. The four steps in the “Public Relations Program” outlined in Chapter 14 in the book 1.Information Gathering 2.Planning -strategic -tactical -management by objectives, or MBO 3.Communication 4.Evaluation I also attached files, If you can’t read them, Please let me know. Thank you very much..