The Module 2 SLP Assignment: Marketing Wellness and Prevention

The Module 2 SLP Assignment: Marketing Wellness and Prevention

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Module 2 – SLP
MARKETING WELLNESS AND PREVENTION
For the Module 2 SLP, please write a 4- to 5-page essay (This does not include the cover sheet or the reference page.) in which you evaluate the existing wellness and prevention marketing program of the health care organization.
Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?
Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.
SLP Assignment Expectations
You will be expected to:
**Focus your response to this component of the SLP specifically on marketing wellness and prevention programs in health care.
Implement feedback provided on earlier components of the SLP.
Apply principles from the background materials.
Provide a scholarly basis for your response.
Justify your opinions with evidence from the peer-reviewed literature.
Cite several scholarly references for this assignment.
Properly cite your references in the text of your essay as well as at the end.

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