Visual Analysis: Honda Racing Advertisement Campaign Assignment

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Major Essay 2-Visual Analysis
Objectives
For this assignment you will write a 750+ word visual analysis essay. This essay will analyze the visual rhetoric strategies within a successful print or video ad (or ad campaign) and explain their rhetorical effect and how they may have helped the ad successfully influence its audience. Your analysis should include elements such as compositional features, mirror and window effect, subject matter, use of rhetorical appeals, media landscape, target audience, branding, and angle of vision. More information about this essay can be found in the Allyn & Bacon textbook in pages 135-137. However, our essay will be focus on one visual text rather than two. You may select any successful ad or advertising campaign of your choice, but you must obtain approval from the instructor for your source.
Rhetorical Context
· Purpose: Analyze the visual rhetoric strategies in a successful ad and explain why those strategies were successful
· Audience: Well-educated members of the university community. This audience can be considered formal.
· Genre: Visual analysis is a type of closed form prose with an introduction, description of the visual text, analysis and explanation of the visual rhetoric strategies, and conclusion.
Requirements
The following criteria must be met in order to receive full credit for your work. Failure to comply with any of these requirements will penalize your grade:
· Minimum 750 words
· MLA Format with 12 pt Times New Roman font
· Analyze the visual rhetoric strategies within a successful print or video ad or ad campaign
· Instructor approval required for selected ad
· Explain the rhetorical effect of these visual rhetoric strategies and how they may have contributed to the success of the ad
· Have a clear and effective thesis
· Follow expectations of formal writing
· Maximum of two outside sources
· Works cited page required (for ad as well as any sources used)
· Original Work