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Marketing Plan Allstar
Marketing Plan Allstar
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Marketing Plan Allstar
Executive Summary
Marketing Plan Allstar. Allstar is a pharmaceutical firm that manufactures Allround and 12-hour multi-capsule drugs. The situational analysis examines the Allstar’s internal and external environment. Based on the situational analysis, sales continue to grow. Moreover, PESTEL and SWOT analysis indicate the viability of the operations. Primarily, the SWOT demonstrated that Allstar has a competitive edge, invests heavily in advertising, and capitalizes on consumer feedback to improve its product. However, it faces competition from other firms and criticism related to the side effects of Allround. Conversely, the PESTEL analysis showed that the market economy is growing steadily, which leads to increased sales. Similarly, the market strategy involves competitive positioning, the marketing mix, and the overall strategy of cost leadership as well as differentiation. Again, the marketing tactics highlight communication, pricing, and channels to drive the firm’s success. The synergy between promotion and marketing tactics is projected to address declining performance for Allround and Allright. The financial projection demonstrates that the firm invests in the sales force, advertising, and marketing. The strategic objective of advertising is to reach target consumers to ensure the firm’s success. On the other hand, controls depict that measurable objective such as increasing income by the end of the second year and increasing the sales force by 40% by year 30% would be important in the future management of the brand. Again, integrating technology and social media would improve brand awareness and increase return on investment, sales, and health outcomes.
Table of Contents
2.5.4 Technological factors. 13
2.5.6 Environmental factors. 14
3.1 Competitive Positioning. 14
4.3.1 Independent Drugstores. 18
4.3.4 Convenience and Autonomous Stores. 19
8.0 Social Media and Technology Strategy. 23
Appendix 1: Financial Projections. 28
Appendix 2: Financial Projections. 29
Marketing Plan Allstar
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